The Grasset publishing house released teasers advertising its publications, in an effort to find new ways of attracting bookstores and readers. Other publishing houses are now interested in this new, original way of advertising books and authors and have commissioned Candid & Young to direct teasers. Young directors were hired to shoot those literary trailers, which are available on the publishing houses’ and authors’ websites. Among them is Nicolas Comment, author of several photography books and director of photography of the teaser for the novel Le Dédain, published by Grasset in 2012.
