The French rugby team, also known as Les Bleus, has enjoyed a significant rise in popularity[1] since the arrival of coach Fabien Galthié. This rise can be attributed to a number of factors, including performances on the pitch, an effective communications strategy, and growing support from fans and the media.
The XV de France, a winning team
One of the main factors behind the rise in popularity of the French rugby team is its remarkable performances at international competitions. Les Bleus have shown a steady improvement in their skills and team cohesion, which has enabled them to win crucial matches and climb to 4th place in the World Rugby rankings.
The Six Nations Tournament, one of rugby’s most prestigious competitions, has been fertile ground for Team France[2]. Their ability to compete with dominant teams such as England, Ireland and Scotland has captured the attention of fans and the media alike. Memorable victories and inspirational performances have helped to build fan confidence and attract new fans.
Source : L’Equipe
Source : Sud Radio
In addition, the team’s performances at Rugby World Cups have also played a crucial role in their growing popularity. Although France have yet to win the world title, their solid performances and thrilling matches have left a lasting impression on spectators around the world. Highlights such as spectacular tries and heroic defences have been widely broadcast and have contributed to the popularity of rugby in France.
Influence of the TOP 14 as a Showcase for French Rugby
The French rugby union championship, known as the TOP 14, plays a crucial role in promoting and popularising rugby in France. This competitive championship, which brings together the best French teams including Stade Toulousain, La Rochelle and L’Union Bordeau Bègles, is a real showcase for the talent and dynamism of French rugby. TOP 14 matches attract large crowds[3] and passionate fans, and the performances of the French teams in this championship have a direct impact on the popularity of the national team.
The TOP 14 is also a platform for emerging young talent. Players like Antoine Dupont and Romain Ntamack have become emblematic figures in the French team. Antoine Dupont has passed the symbolic mark of 1 million followers on Instagram[4], a first for a French rugby player. This figure testifies to his immense popularity and influence beyond the borders of rugby.
In comparison, his equally popular team-mate Romain Ntamack has around 500,000 followers on Instagram, showing the significant gap in terms of social media following.
The French rugby team generated 241k mentions and 8.7M engagements over the last 13 months
Effective communication strategy including influencers
Another reason for the rise in popularity of the French rugby team is its effective communications strategy. The French Rugby Federation (FFR) has made a concerted effort to promote the team and the sport in general. Well thought-out marketing campaigns, partnerships with influential brands and the use of social networks have all helped to increase the team’s visibility and appeal.
Social networks have played a particularly important role in connecting with fans. The team’s official accounts on platforms such as Twitter, Instagram and Facebook regularly share updates, match highlights and exclusive behind-the-scenes content.
The rise of influencers and content creators specialising in rugby has also played a crucial role in popularising the sport in France. YouTube and Twitch channels such as Nogodi, Up Rugby, Poneey Club, Diego[5] and L’Ovaliste have helped to democratise rugby by making the sport more accessible and understandable to a wider audience. Their analysis, commentary and entertaining content have captured the attention of fans and helped attract new spectators to rugby.
These influencers have used digital platforms to engage their audience and create a community around rugby. Their videos, podcasts and social media posts have not only educated fans on the rules and tactics of rugby, but have also highlighted the personal stories and backgrounds of the players, strengthening the emotional bond between fans and the team.
Cultural and social impact
The rise in popularity of the French rugby team has also had a significant cultural and social impact. Rugby, long considered a niche sport in France, has gained in recognition and respect. The values of solidarity, discipline and fair play associated with rugby resonate with many French people, contributing to the sport’s growing appeal.
What’s more, the success of the national team has inspired a new generation of young players to get involved in rugby. Local clubs and rugby academies have seen an increase in registrations, reflecting the growing enthusiasm for the sport. This wave of popularity has also led to increased investment in rugby infrastructure and development programmes, ensuring a bright future for the sport in France.
Conclusion
In conclusion, the rise in popularity of the French rugby team can be attributed to a combination of impressive performances on the pitch, an effective communications strategy, and growing support from fans and the media. The influence of the TOP 14 as a showcase for French rugby, as well as the role of influencers and content creators, have also contributed to this growth. These factors have created a passion for rugby in France, inspiring a new generation of players and cementing the sport’s place in national culture. As the team continues to progress and achieve success, it is likely that its popularity will continue to grow, cementing rugby as a pillar of French sport.
By Julien KMEID
[1] https://www.francetvinfo.fr/sports/rugby/six-nations/six-nations-2025-le-xv-tricolore-est-il-devenu-plus-populaire-que-l-equipe-de-france-de-football_7127319.html
[2] https://www.rugbyrama.fr/2025/03/18/6-nations-2025-edition-record-meme-niveau-que-le-football-le-xv-de-france-jouit-dune-puissante-popularite-12577141.php
[3] https://www.rugbyrama.fr/rugby/top-14/2020-2021/top-14-droits-tv-le-rugby-pro-a-multiplie-sa-valeur-par-dix-en-25-ans_sto8159294/story.shtml
[4] https://www.lerugbynistere.fr/news/fraichement-champion-olympique-antoine-dupont-bat-un-enorme-record-de-popularite-pour-un-rugbyman-francais-2907241124.php
[5] https://www.youtube.com/results?search_query=diego+rugby
