Positioning
We help our clients to build strong positioning in order to:
- Give meaning to their missions and embody their raison d’être
- Assert their expertise and values
- Give them a strong and consistent brand
- Define their external and internal communication strategy
- Back up their discourse and vision with structural societal trends
- Differentiate them
Thought leadership
The reputation of executives is now a determining factor in the value of companies, as is their ability to articulate a meaningful vision, capable of mobilizing the organization’s employees and integrating with the vision of their stakeholders.
Through focused and differentiating public discourse, we help the leader to position themselves at the heart of the debate to:
- Actively influence instead of passively submit
- Anticipate developments
- Embody their business
- Contribute to societal issues
- Become a leader of opinion
Global activation
We invest in adtechs and master all broadcast channels and have a dedicated adtech studio, Superworks, which allows us to conduct global advocacy campaigns, visibility and promotion campaigns, product launches and lead generation devices.
We implement and lead comprehensive programs for companies, organizations or brands:
- Understand audiences and trends
- Produce engaging content
- Distribute: Social ads, Influence marketing, Native ads, SEO/SEA, DOOH, Retail media, media relations
- Measure, using social media intelligence tools and a unified dashboard
Content with Impact
Content and creativity are essential for us and our artistic direction.
We have structuring partnerships with the main digital media and maintain permanent links with the domains of creation, art and audiovisual production.
We are constantly inventing:
- Graphic formats for digital and web tools
- High-performance content for social networks (videos, Gif, motion design, cards)
- Graphic formats of paper media, posters, books
Social Listening
A “red team” mobilized 7 days a week, 24 hours a day, specializing in digital data analysis and understanding of digital opinion phenomena in the main fields: