Antidox is a consulting firm recognized for its expertise in communications strategy and specialized in complex online influence issues. Carried out in collaboration with researchers, Antidox’s work is based on the new forms of opinion and public debate, mainly favoured by digital.
We guarantee our clients a high level of service, chiefly based on discretion, flexibility, availability and reliability. We systematically strive to avoid yielding to the trends of the moment, pre-conceived ideas and easy solutions.
We constantly seek to combine three types of requirement: data analysis, creativity, and informed discussion focused on the facts. We pinpoint and analyse high added-value information for our clients and propose appropriate strategies for action to obtain the best advantage or minimise impact. We help them to control and enhance their image and reputation, i.e. through dialogue and links that could be created with all their stakeholders. We present a vision and ideas with a fresh feel to make audiences think more critically about clichés or platitudes and enable them to approach a question from another point of view.
A company’s strategy increasingly needs to integrate a vital imperative: contributing to the ecosystem of opinions, ideas and imagination in which the organisation is developing, in order to influence rather than be influenced. This implies taking part in dialogues, with the aim of raising the quality of debates and the level of discussion. It still needs to invent a vision and a style, create a debate based on the facts, and choose a strategy based on handling the best channels, whether these are online or offline.
In terms of digital strategies, the Antidox team adopt an approach that is both exploratory and critical, enabling them to help organisations deploy all types of behaviour, ranging from cautious adaptation (such as digitising the organisation or setting up tried and tested tools) to the invention of new methods (testing innovations and benchmarks).
“Popular opinion” for the Ancient Greeks.
In other words pre-conceived ideas, platitudes, reputation, brand image, rumours, the consumer experience, and so on.
With today’s dematerialised economy, the Internet, mobile phones, television, community-spirited participation and experiential marketing, popular opinion has become a decisive factor in the value Of Companies And Organisations – In Other Words, The Chief Component Of Their Intangible Assets.
All the personal information disseminated on the Internet, often against the wishes of its owner.
The difficulty in controlling the circulation and display of data, particularly personal information, is contributing to the expansion of the public space and the transformation of the private sphere. In this new environment, the reputation of organisations and their managers has become unstable and volatile.
To fight against pre-conceived ideas and attacks on one’s reputation.
To analyse a sector without submitting to platitudes and current thinking.
To anticipate new forms of consumer behaviour and identify productive societal trends in terms of “buzz” and services or products.