Opinion Design/Data Design
Existing technological tools have redefined the notion of public opinion and the studies that can be undertaken beyond simple opinion polls, thanks to data mining, map-making, statistics and lexicometry. Public opinion has become more complex, because it can be followed in a large number of places and media on a global scale (i.e. in several different countries and languages). New forms of analysis make it easier to understand the forces structuring the transitions at work in different economic and social sectors. They also aid reflection on how public debates and differences of opinion can be structured and delineated, hence the notion of “design”.
AdTech / Martech
The field of digital marketing and media is being reshaped by technologies and new uses (adblocks, social media, chat…). This requires advertisers to identify and mobilize the most advanced technologies: native ads, influencer marketing, bot, event-based IoT, retargeting optimization, drive-to-store, new video formats, etc. These technologies seek the best impact while adopting a non-intrusive advertising logic. Antidox develops adtech technologies that led to the launch of the Monolith Partners agency and its Superworks studio.
The idea behind gamification concerns importing game mechanisms into interactions between an organisation and its public. Games have always been a serious activity. Today, they involve training (serious games), collaboration (social games), advertising (advergaming) and corporate communication. They help people to acquire skills while experiencing new situations. In the line of behavioural and “nudge” economics, they are a major lever for fostering virtuous behaviour in the individual. Antidox experiments with new forms of games, particularly in digital spaces.
New media, new writing
Both a great lover and friend of media and those who create them, antidox pursues research on new forms of media: new short or long writings, cartographies, augmented narratives, fact-checking, innovative video, sound or iconographic formats. We have happily invested in several media adventures, hosted start-up creators, supported publishers… And we will continue to do so!
Clean & smart technologies
With the intelligent city, smart grids, building management systems, the self-consumption of solar energy, ESCO and home automation models, the convergence between the world of energy and digital technologies is reconfiguring entire economic sectors. Innovations lie at the meeting point of technologies, services and financial tools. They open out to energy savings, reduced CO2 emissions and progress in terms of health and lifestyle.
New Economic And Social Models
Present at the heart of the tech ecosystem, the Antidox teams are constantly working with the best venture capitalists, start-ups and large corporations to define their vision and communication strategies. Based on this expertise, Antidox provides kick-start investment funds, and assists innovative projects that invent new business models or open out new economic and social fields, such as the sharing economy, micro-payment, fintech, e-health, new forms of knowledge transfer, the silver economy, man-machine interfaces, cybersecurity, digital media, green technologies
The lab also conducts innovation strategy missions: innovation watch and roadmap, landscape and trend studies, identification of start-ups, construction of business plans for start-ups, product launch plans on e-commerce platforms, etc.
Art & design
We love art and literature. Antidox’s creative department and consultants set up projects with emerging artists and creatives in the fields of film making (short films), video creation, music, visual arts and literature.
You are a researcher, you run or create a startup and have a project in connection with the lab's work?