Opinion Design/Data Design
Existing technological tools have redefined the notion of public opinion and the studies that can be undertaken beyond simple opinion polls, thanks to data mining, map-making, statistics and lexicometry. Public opinion has become more complex, because it can be followed in a large number of places and media on a global scale (i.e. in several different countries and languages). New forms of analysis make it easier to understand the forces structuring the transitions at work in different economic and social sectors. They also aid reflection on how public debates and differences of opinion can be structured and delineated, hence the notion of “design”.
The idea behind gamification concerns importing game mechanisms into interactions between an organisation and its public. Games have always been a serious activity. Today, they involve training (serious games), collaboration (social games), advertising (advergaming) and corporate communication. They help people to acquire skills while experiencing new situations. In the line of behavioural and “nudge” economics, they are a major lever for fostering virtuous behaviour in the individual. Antidox experiments with new forms of games, particularly in digital spaces.
Clean & smart
With the intelligent city, smart grids, building management systems, the self-consumption of solar energy, ESCO and home automation models, the convergence between the world of energy and digital technologies is reconfiguring entire economic sectors. Innovations lie at the meeting point of technologies, services and financial tools. They open out to energy savings, reduced CO2 emissions and progress in terms of health and lifestyle.
New Economic And Social Models
Antidox provides kick-start investment funds, and assists innovative projects that invent new business models or open out new economic and social fields, such as the sharing economy, micro-payment, new forms of knowledge transfer and the silver economy.
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