Florent Dubos


Florent Dubos specialises in brand strategies, strategic planning and name creation. After heading up strategic planning functions at companies such as TBWA Corporate, HavasParis and Publicis Activ, he served as Director of Innovation and Development with McCann in France.

He has worked for such brands as Nespresso, Subway, Edmond de Rothschild, Direct Energie, Blablacar, LG Electronics, Candia, Castorama, Crédit Mutuel, Veolia, Bongrain, d’Aucy, Haribo and Boulanger.
Between 2000 and 2002, he co-founded and directed the tchooze startup acquired by Publicis.
He is a graduate of Toulouse’s IEP, Cescom Lyon and holds a Master’s degree in sustainable development.
He has served as Chairman of the Brandism brand agency since 2016.