Renault roadster Wind

To prepare the launch of its new coupé roadster Wind in France in September 2010, the automobile constructor Renault asked the agency Puma Consulting to organize a summer roadshow around the slogan “do you have a bachelor’s spirit?” This original concept allowed the public to discover the new trendy car during their holydays in the most appreciated places, from Saint-Tropez to Le Touquet, via Biarritz, Arcachon Bay, La Baule and Deauville. The operation has been relayed online through a participating website.